Networking 'can aid lead generation'
Companies have been advised to use networking events to their full potential.
Outbound telemarketing 'popular among firms'
A new report has identified this form of lead generation as being used by the greatest number of respondents.
Keep track of customer data, businesses urged
A new white paper has highlighted the importance of accurately storing data collected from communication with customers.
Lead generation 'should be a top priority'
One specialist has advised companies to focus on developing their buying pipeline by optimising factors such as offers, prices and product placement within the market.
'Focus on high-quality leads' experts suggest
Two industry experts have provided five "levers" that can be used to improve lead generation.
Make full use of analysts, marketers urged
Marketers have been advised to utilise the data collected by analysts when planning their lead generation strategies.
'Identify target market' before beginning lead generation
Companies have been advised to use direct marketing to generate leads within their target market.
Plan telemarketing, firms advised
Businesses should draw up a telemarketing script and stick to it.
Appointment setting 'helps boost lead generation deals'
IBM Cognos found that face-to-face meetings are ideal for maximising the size of deals.
Re-engage old leads, advises expert
Returning to previous abandoned prospects could help generate new business.
