Social media

Every body is familiar with the phenomenon that is Facebook as well as many of the literally hundreds of other social networking sites such as MySpace, Flickr, Bebo and recently receiving a lot of attention is Twitter. In the ‘professional’ or business world other networks such as LinkedIn and ecademy are also becoming prominent.

Interestingly these social sites whilst providing communication and amusement for the 11,000,000 (2007) UK members and 200m worldwide. They have also become important business tools. You may think these work only for B2C companies, but it turns out that they are also useful for B2B companies, selling almost any type of product.

Getting found on the internet (there are 31Biliion searches on Google each month) is one strand of doing business in hyperspace this day. Using simple techniques on a raft of social networking sites is one way of driving traffic to you web site and hence onto find out more about you, make contact or make purchases.

Online advertising with social networks can also work but its not necessary for many businesses. Online social advertising spend is expected to be £175m. The Uk has the highest penetration of social networking users in Europe with 29.3 million users.

However, it can be quite time consuming and this is one reason to consider outsourcing to specialists. Selling People work for a number of internet marketing companies and provide qualified leads and sales resources.