Sales_Outsourcing_Telemarketing_Issues

What are the issues to be aware of when considering an organisation to provide outsourced lead generation include ?

Above all other issues the quality of the people employed to do lead generation or sales is paramount. Be sure to check the quality and experience of all the sales people employed on your project, and preferably interview them on the phone or in person.

Does the organisation use technologies that allow process visibility and control? Do they provide easy reporting facilities? Is it possible to view live activity levels and results instead of static reports?

Is there an ongoing project management function and what value does it provide

Is this transparent and web based so that it is in real time?

How will you be certain these levels are accurately measured and achieved? What are the implications of a daily or hourly rate contract

How will the researchers/callers qualify prospects?

How can you be sure the researchers/callers really understand your proposition? Have you met the sales staff who will carry out the calling?

Does the organisation use telemarketing scripts? If the answer is yes, they are unlikely to understand your business, potentially wasting time and money

How does the company measure performance? A daily or meeting/appointment quota or the preferred 'survey' rate

For other information about our sales outsourcing solutions don't hesitate to visit our website or to download our whitepapers .