Sales_Outsourcing_Consulting_Approach_and_Methodology

Consulting approach and methodology

The best approach to outsourced sales consulting is built around a fundamental basis that each company is unique. This approach recognises that, although there are recognised and standard processes, these have to be applied on an individual basis.

Sales consulting is all about improving sales performance by analysing a company's current sales methodology, sales processes and people and establishing what they could be doing better.

The Consultants should provide an objective and independent view, and with no vested interest, this ensures that the situation can be assessed clearly to ensure that the right results are delivered. The key elements need to be around:

  • Developing an effective sales and marketing proposition to acquire more customers
  • Strategies for growth and testing new products or services
  • Adopting a more consultonsultinative and solution sales approach, training and mentoring sales staff
  • Improving sales processes and systems, performance management and incentivisation
  • Reviewing account and territory management
  • Improving forecasting to deliver accuracy, predictability and reliability
  • Ensuring that recruitment is efficient and successful
  • Is there sufficient training and is it right for a company's needs
  • Looking at the business planning process
  • In any trading environment, the key to success is to ensure that a company is sales led and client focused

    This can only be achieved through the setting of clear and achievable goals. This is the key element of a consultancy approach

    The methodology is focused on the development of clear Goals and Plans that are customised to a particular client's needs

    For example when looking at winning new business, it has to be recognised that this can be one of the most difficult of all the sales and marketing activities not least because in most cases the customer that any company is seeking to win may already be serviced by a competitor

    To be effective, new business acquisition needs to be part of the overall strategic sales plan rather than something that one assumes or hopes sales people are doing

    Key questions to be addressed in reviewing how best to win new client business are:

  • What is the profile of the preferred customer for?
  • Have all of the potential preferred target customers in the different market sectors been identified?
  • What are the critical factors that will induce a customer to move the business to a company?
  • What does the new business pipeline look like?
  • What are the critical steps in the process to win a new client?
  • What are the expected conversion ratios?
  • What is the decision making process and time?
  • What is the target for new client business?
  • Who is responsible?
  • How can progress be tracked to ensure that the target can be achieved?
  • In general what we want is required is a well through plan to identify and win new customer business that forms part of the strategic sales plan.

    For other information about our sales outsourcing or sales consulting solutions don't hesitate to visit our website or to download our whitepapers .