Packages for Market Evaluation
Market Evaluation Packages
Our Market Evaluation service is for investors and entrepreneurs who wish to "dip a toe in the water" of a new market before committing more substantial funds.
This service consists of a variety of services designed to review a market but crucially to put your proposition in front of real live prospects, with phone calls and face to face meetings. This will enable you to gain invaluable feedback from the market and make a more informed investment decision.
| Item | Bronze | Silver | Gold | Explanation |
| Description of market | 0.5 | 0.75 | 1 | Overview of the chosen market(s), key facts and figures, with relation to your proposition |
| Value chain | 0.5 | 0.5 | 1 | What type of approach should be considered – a direct sales approach or perhaps a partnering / channel approach or a combination of both |
| Partners - days | 1 | 1.5 | 2 | Even in a direct approach, partners such as Systems Integrators or Management Consultancies can be important. Identification of key partners? |
| Training – days | 1 | 1.5 | 2 | Before undertaking test calling our people need initial product training – usually ½ to 1 day – hopefully this can be achieved as part of the workshop. |
| Competitors –Days | 1 | 1.5 | 2 | Over view of competitors in the market – web/desk based research – obtain collateral, pricing etc. |
| Data / contact availability and research | 1 | 1 | 1 | Identifying the correct target prospects and respective contacts is very important. Does this contact list need to be purchased or researched/cleansed and how? |
| Test telemarketing | 50 | 75 | 100 | In order to initially test and validate the proposition in the market and gauge early reaction and metrics. The negative results are as important as the positive results in understanding the market feedback. Figure is the number of decision maker conversations, a structured conversation is had with each. |
| # of DMCs | ||||
| Test sales meetings # | 2 | 4 | 7 | If possible initial meetings can be obtained and attended by us alone or in conjunction with yourself to obtain first hand feedback from the market and target prospects |
| Network | 0.2 | 0.2 | 0.2 | Are there any useful contacts and relationships that we already have |
| Existing leads / intelligence | 0.2 | 0.2 | 0.2 | Are there any contacts or Intelligence in our network we can use to obtain a jump start? |
| Email campaign | 1 | 1 | 1 | To assist with the telemarketing we usually undertake an email campaign using one of your whitepapers as collateral. |
| Fees | ||||
| Set up | £600 | £800 | £800 | |
| Typical fee | n/a | n/a | n/a | |
| Payments | Monthly | Monthly | Monthly | |
| Termination | n/a | n/a | n/a |
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