Package - LAMP - Lead Automated Marketing Process.
LAMP Package
This is our key lead generation proposition and is a proven process that works and uses our proprietary LAMP process that we have developed over the last year.
Tele-marketing essentially involves cold calls to new prospects. Whilst compared to many other forms of marketing it has many advantages, it can suffer from low response rates .i.e. 80 calls in a day may only result in 10-15 surveys (conversations with decision makers) and often zero, one or two quality leads.
The ‘trick’ is to make the call as warm as possible, from a familiar source and to a qualified contact. The LAMP process we have developed can help achieve this.
The LAMP package includes the complete set up and installation of a CRM system with your data and includes dynamic telesales resources to go with it.
| Item | Bronze | Silver | Gold | Description |
| Hosted CRM, records | 2000 | 5000 | 10000 | Number of contact records in your system |
| Users | <=5 | <=10 | <=20 | Number of names users |
| Requirements consultations hrs | 2 | 4 | 7 | |
| Configuration days | 10 custom fields | 10 custom fields | 10 custom fields | 4 modules (Prospects,Contacts, Opportunties, Activities) + 10 custom fields each module created |
| Sales process / stages | 1 sales stage | 1 sales stage | 1 sales stage | Sales stages customised to your process |
| Web lead forms, lead alerts | 1 | 2 | 3 | Web contact forms for lead generation on your web site |
| Email campaign set up, send out # per month | 1 | 1 | 2 | Set up and email campaign and sending out |
| Collateral creation – email | Content is crucial - we write some of this for you: | |||
| - Whitepaper | A x000 word whitepaper | |||
| Data load | 1 file | 2 files | 3 files | Loading existing contact data is very useful and can be time consuming. We load your data files. |
| Dynamic telesales | 2 days | 3 days | 5 days | As well as outbound email campaigns we include telesales resources to handle all leads and assist the nurturing process. |
| Lead nurturing | Prospects may be interested, but not yet ready to buy. Lead nurturing keeps you in touch with your prospects over extnended periods of time until they are ready to buy. | |||
| Proposition training days | ½ | 1 | Training us in your propositions / key messages / USPs | |
| Support, online cases per month | 5 cases | 10 cases | 15 cases | Access to our online support service |
| Phone support | 3 calls | 4 calls | 5 calls | Supplementary phone support |
| User training | ½ | ½ | ½ | Training of your users |
| Fees | ||||
| Set up fee, one off | ||||
| Monthly fee, month 2 onwards | ||||
| Payment | Monthly in advance | Monthly in advance | Monthly in advance | |
| Termination | n/a | n/a | n/a |
