Indian outsourcing market 'set to grow'

Sales outsourcing in India is likely to increase in the coming year, it has been suggested.

Writing for Computer Weekly, outsourcing expert Andrew Rigby noted that Nasscom has forecast a rise of between six per cent and eight per cent in the business process outsourcing (BPO) sector.

Attending the Indian Organisation's BPO Strategy Summit in Bangalore, he found that the market's value has already grown from $430 billion (£260 million) in 2008 to £500 billion this year, due to the fact that an increasing number of businesses are looking to cut costs while maintaining efficiency and quality levels.

The figures may be welcomed by firms in the UK that are considering using India as a possible destination for sales outsourcing.

Mr Rigby remarked that some Indian outsourcing suppliers are looking to conduct joint ventures with firms in the UK and western Europe, with many considering establishing centres in the UK if there is sufficient customer demand, something that may benefit firms that want to keep their outsourced operations in the domestic market.

Business Link advisor John Grange recently noted that sales outsourcing has the benefit of giving firms "total access to experts", adding that it can also be very cost-effective.