Firms 'should re-evaluate digital lead generation'
Companies need to make sure their digital marketing operations are "fully integrated" with their overall strategy during the recession, an expert has argued.
Lead generation 'can be boosted by social media'
Social media can aid lead generation when combined with traditional marketing methods, IBM has stated.
Facebook marketing 'becoming more popular'
Facebook's popularity as a platform for pay-per-click marketing is on the increase, according to a new study.
Study rival firms for lead generation tips, expert advises
Companies hoping to improve their lead generation capabilities have been urged to look at their competitors' tactics.
Marketers 'need to concentrate on the basics'
Companies have been urged to concentrate on basic lead generation ideas at a digital marketing conference in London.
Marketers 'must constantly evaluate lead generation strategies'
Businesses have been encouraged to constantly monitor their lead generation campaigns and make alterations that reflect changing goals.
Keywords 'can boost lead generation'
Keywords are a vital part of a successful paid search campaign, it has been claimed.
Lead generation 'essential' for new businesses
Lead generation is a key part of establishing an online business, it has been argued.
High quality content 'can boost website traffic'
Improving the content of a website can drive traffic numbers upwards, it has been claimed.
Efficient lead generation 'can reduce costs'
Efficient lead generation programmes can help businesses cut their marketing costs during the economic downturn, it has been claimed.
