Lead generation

Increase in use of direct mail in marketing plans

Submitted by markus green on 2 February, 2011 - 09:06

The top 100 users of direct mail have increased their spending on the channel by 1.5 per cent.A new study has revealed there has been an increase in the use of direct mail as part of marketing plans over the past year.

Social media does not mean the end of email in marketing plans, says expert

Submitted by markus green on 11 January, 2011 - 09:12

The rise of social media sites such as Facebook and Twitter does not mean there is not a place for email in marketing strategies, one expert has said.Marketing plans can still benefit from the use of email despite the rise of social media, it has been claimed.

Survey reveals email marketing techniques most likely to increase sales

Submitted by markus green on 9 December, 2010 - 09:00

Customers favour emails that include money off promotions, survey finds.Email marketing campaigns that include money off offers are the most likely to resonate with customers, a new survey has revealed.

Conducted by the Direct Marketing Association, the poll found that 55 per cent of consumers say that such offers are their preferred email content.

Networking marketing a useful lead generation tool, says expert

Submitted by markus green on 4 November, 2010 - 09:03

Incentivising customers to get others to buy a company's products can be a good way to increase sales, it has been claimed.

Sales staff lacking confidence in business data

Submitted by markus green on 29 October, 2010 - 08:02

A new survey has revealed that inaccurate data may be hindering sales efforts.

Businesses beginning to invest in marketing again, claims WPP boss

Submitted by markus green on 28 October, 2010 - 08:01

Sir Martin Sorrell has said that firms are investing in traditional marketing to build brands.

Social media lead generation 'not yet mainstream'

Submitted by markus green on 27 October, 2010 - 08:01

A survey has revealed that the vast majority of consumers do not engage with brands via social media.

Mobile advertising to become focus for lead generation?

Submitted by markus green on 25 October, 2010 - 07:55

A new report has predicted spending on mobile advertising is to rise significantly over the coming years.

Referrals 'useful when used with lead generation'

Submitted by markus green on 15 October, 2010 - 08:11

Sales professionals have been advised that they could add to the value of referrals if they use them alongside lead generation.

Brands 'increasingly interested in online lead generation'

Submitted by markus green on 4 October, 2010 - 07:59

Online lead generation is a subject of increasing interest for brands, according to one sector commentator.

Syndicate content