Lead Nurturing - New
Our Lead Nurturing service was announced by Selling People in December 2009 and kicked off in Jan 2010.
It consists of a series of carefully planned email marketing campaigns that importantly recognise where the buyer is in the buying cycle.
Leads from that campaign are followed up by expert telemarketers.
Selling People Create Lead Generating Micro Site for Internet Marketing Services
We have just launched a lead generation site for Internet marketing services offered by many of our clients, including WSI. The website offeres services such as SEO, PPC, Email marketing, Social Media Marketing, E-commerce, analytics, digital publishing, IT support, and CRM systems maintenance. The site can be found here: http://www.sp-internet.com/
WSI Lead Nurturing Seminar
We undertook a well attended webinar on lead nurturing. Using our own technology (LAMP) as an example, we talked around the best practivce processe for lead burturing, also known as marketing automation, engagement marketing or mangement. CRM type technology underpins the approach with the addition of on tap telemarketing.
Find out more at www.sellingpeople.biz/lead_generation
Be active with lead generation, expert suggests
Mr Morkel has told companies they should consider outsourcing lead generation if they lack the necessary in-house resources.The success of a business largely depends on the quality of its lead generation programme, one expert has stated.
Addressing website issues 'can boost lead generation'
Companies should address factors such as the design of a homepage and quality of content.Companies looking to improve their lead generation should consider overhauling their website, it has been suggested.
Sales outsourcing costs 'getting cheaper'
The cost of securing the services of search marketers is falling.The price of recruiting skilled search marketers is decreasing, a new report has suggested.
New subscribers 'the biggest challenge' for lead generation marketers
A new study has revealed that obtaining new subscribers is one of the hardest tasks facing marketing firms.Getting new subscribers is the biggest challenge facing lead generation marketers at the moment, according to a new study.
The latest Marketing Sherpa ContentBiz survey found that the majority of professionals
Marketers 'unsure' of social media potential
A new survey has revealed many marketers are unsure about how to use social media websites for lead generation.Many marketers are still unsure about the potential of social media websites as a means of carrying out lead generation, research has found.
According to a study by Marketing Sherpa, companies are yet to as
Customer comments 'can boost SEO'
Including customer comments on a website through the use of graphics and icons is an effective way of boosting SEO, it has been suggested.Using positive comments from existing customers is an ideal way for companies to improve the search engine optimisation (SEO) of their landing pages, an expert has argued.
Writing for SEOmoz.org, Sam Niccolls explained that adding assurances to the home
Lead generation marketers show economic optimism
Almost half of marketers are expecting the economy to recover during the remainder of 2009.The majority of business-to-business (B2B) marketers are confident that the economy and their business outlook will improve over the course of 2009, a new survey has revealed.
Marketing Sherpa's 2009-10 B2B Marketing Benchmark Report showed that almost half (47 per cent) of the 2,638 experts questio