Website redesigns 'can boost lead generation'

Making some simple changes to a company's website can result in an increase in lead generation and sales conversions, a new report has suggested.

According to a case study from Marketing Sherpa, altering a firm's online portal can have a "strong impact" on its performance, something that businesses looking to boost their lead generation may wish to note.

Those considering implementing changes to their website have been advised to request feedback on the current design from users prior to considering the alterations that could be made.

Finally, companies should draw up a number of options ahead of deciding on the final choice.

Taking such steps, Marketing Sherpa noted, can help improve revenue and business through increased searches and user traffic.

Companies looking to add features to their online presence in order to boost lead generation may wish to consider publishing white papers in order to attract further visitors.

In related news, struggling firms were urged to alter the marketing methods in order to survive the current economic crisis.

Chief executive of Technology Marketing Nadji Tehrani told Customer interaction Solution that embracing new techniques - particularly those incorporating digital marketing - is the key to being successful and increasing client numbers during the economic crisis.

Written by Julian Poulter and Copyright "Selling People 2009"