Online lead generation 'becoming more technology-focused'

New technology can help online marketers monitor and improve their lead generation strategies, according to an Econsultancy blogger.

Justin Rees of the digital marketing site commented that when it comes to lead generation, "more sophisticated" technology can offer "a very real monetary benefit" quite quickly.

He noted that this is because lead data can be validated in real-time, each lead can be tracked individually and then the outcomes can be reported.

However, the web is just one option to consider when it comes to lead generation - telemarketing also has its advantages, according to one industry expert.

Brian Swanson commented to the CPA Technology Advisor that telemarketing allows for direct interaction with a potential client - as well as the ability to directly follow up on any initial calls where there has been no response.

MarketingSherpa suggested recently that companies should consistently audit and record their lead generation performance in order to create the most successful campaign possible.

This data analysis should be carried out for different types of media, including social networks.