Firms looking to carry out lead generation online should consider using a redirection service, an expert has suggested.

Writing for Articles Base, marketing specialist Nathan Holland noted that adopting a lead redirection service offers many benefits, something that may interest IT firms that are using web-based marketing to help boost their customer numbers.

Such options can help improve the productivity of a company, Mr Holland stated, as they are can cut down the "time, effort and cost" associated with carrying out lead generation.

Companies can also decide on the exact number of leads they want to receive, he stated, as well as specify factors such as only receiving sales leads located in a specific country.

"Having leads redirected to you is a quick, affordable way to increase your online business's effectiveness and will give you more opportunities," he explained, adding that employing the services of a lead generation company provides a "guarantee" of a certain number of sales, meaning companies will not be "shorted or let down".

Mr Holland's advice comes after the Chartered Institute of Marketing advised companies to ensure their marketing staff are as well-trained as possible, as having good-quality employees in this area is vital to surviving the recession.

Written by Julian Poulter and Copyright "Selling People 2009"