Companies 'turning to CMS' for web content

The use of online content management systems (CMS) is growing among businesses, new research has found.

According to a study by Econsultancy, an increasing number of firms are implementing such systems in order to ensure their web content - which may be part of a lead generation campaign - is operating as efficiently as possible.

The CMS Survey Report 2009, which was carried out in partnership with Squiz, found that 45 per cent of firms are planning on increasing their CMS spending over the coming year.

Responses from over 800 people were used in the study and Linus Gregoriadis, research director at Econsultancy, explained that many businesses are "still not getting what they regard as value" from their web content management platforms.

"So companies are typically investing more on implementation to ensure that their chosen CMS can be used effectively and truly deliver on their business requirements," he remarked.

In related news, marketing expert Eric Slack recently told Inside CRM that white papers can be one of the most productive forms of online lead generation.

He commented that they are a "very effective" way of attracting customers as they can provide in-depth information that cannot be included in other forms of marketing, such as banner advertisements.

Written by Julian Poulter and Copyright "Selling People 2009"