Businesses warned not to cut direct marketing budgets

Growing businesses or those which have just entered the UK market are being urged not to cut their direct marketing budgets because of the recession.

Writing on SME Web, Dan Adler, partner at consultancy firm Lyceum Capital, claimed that direct strategies can provide "valuable market intelligence" for enterprises.

He encouraged firms to exercise caution when decide if their marketing expenditure should be cut as they can help companies to "know your competition better than they know themselves".

"Attention to customer service and developing and maintaining customer relationships are also key," Mr Adler furthered.

This may be particularly applicable in the current economic downturn as many enterprises are searching for more ways to survive the recession.

Despite the doom and gloom of the British economy, this is not deterring many foreign businesses from entering the market.

North West Evening Mail reported that according to Barclay's Bank, around 800 new firms started up in the UK in the third-quarter of last year.

Written by Julian Poulter and Copyright "Selling People 2009"