Selling People Sales News

03/03/2011 - 08:56

Report reveals 'significant challenges' to use of social media as part of sales strategy

Brands fears about social media are preventing them from fully utilising it as a marketing tool, it has been claimed.There are a number of "significant challenges" businesses face when trying to incorporate social media into their sales strategy, a new report has said.
02/02/2011 - 09:06

Increase in use of direct mail in marketing plans

The top 100 users of direct mail have increased their spending on the channel by 1.5 per cent.A new study has revealed there has been an increase in the use of direct mail as part of marketing plans over the past year.
11/01/2011 - 09:12

Social media does not mean the end of email in marketing plans, says expert

The rise of social media sites such as Facebook and Twitter does not mean there is not a place for email in marketing strategies, one expert has said.Marketing plans can still benefit from the use of email despite the rise of social media, it has been claimed.
09/12/2010 - 09:00

Survey reveals email marketing techniques most likely to increase sales

Customers favour emails that include money off promotions, survey finds.Email marketing campaigns that include money off offers are the most likely to resonate with customers, a new survey has revealed.

Conducted by the Direct Marketing Association, the poll found that 55 per cent of consumers say that such offers are their preferred email content.
04/11/2010 - 09:03

Networking marketing a useful lead generation tool, says expert

Incentivising customers to get others to buy a company's products can be a good way to increase sales, it has been claimed.
29/10/2010 - 08:02

Sales staff lacking confidence in business data

A new survey has revealed that inaccurate data may be hindering sales efforts.
28/10/2010 - 08:01

Businesses beginning to invest in marketing again, claims WPP boss

Sir Martin Sorrell has said that firms are investing in traditional marketing to build brands.
27/10/2010 - 08:01

Social media lead generation 'not yet mainstream'

A survey has revealed that the vast majority of consumers do not engage with brands via social media.
25/10/2010 - 07:55

Mobile advertising to become focus for lead generation?

A new report has predicted spending on mobile advertising is to rise significantly over the coming years.
15/10/2010 - 08:11

Referrals 'useful when used with lead generation'

Sales professionals have been advised that they could add to the value of referrals if they use them alongside lead generation.

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