Internet marketing explained part 3 of 3

Internet marketing explained part 3 of 3

11. Email marketing

Part 1 here. Part 2 here.

Once you have collected, and are collecting a database of emails, and hopefully some basic data to analyse the segmentation and demographics of your customers you can now do something with it. What ? Well consider email marketing…..

Email has become the bane of modern life and with its constant interruptions – contact me if you want to know how to set it up so that you only receive email twice a day – a great time saver.  

Email is a pro active method of sending out your message or offer and its related call to action as pat of a campaign. Email can be good way to educate and inform prospects and customers about your company and its offers. It can be used to keep customers informed and to encourage them to by better or alternative products – so called cross-selling or up-selling.

12.          Advertising PPC and other

One of the final pieces of the IM jigsaw is advertising on the internet.

Google AdWords is the best of breed when it comes to Pay Per Click (PPC) advertising. The PPC model is one where the advertiser only pays when a user clicks on their advertisement. The ad is matched to appropriate content or to the specific keywords that a user types in when doing a search with one of the search engines. PPC has some significant advantages over other forms of online advertising. Here is our “Top 5” list for why we like PPC and AdWords in particular:

1) Small initial investment. With no setup fees or minimum monthly spend, even the smallest companies can get started right away.

2) Immediate results. You get immediate access to millions of viewers all over the world. With Google’s dominance in search engine market share they have the most potential in generating customers right away.

3) Highly Targeted Ads. You determine which keywords to target so you can be highly selective to just the right customers at the right part of the buying cycle to your products and business.

4) Total control of your budget. As your business changes you can expand or constrain your PPC ad spend to meet your dynamic business needs.

5) The Power of Analytics. With the added tracking and reporting available with Google Analytics, you can track the success and failure of each and every keyword. With this info it becomes easy to cut the losers and double down on the winners.

13.          Summary

• Start simple
• Plan long term
• IM needs regular ongoing commitment, it's not a quick fix

14.          Further information

If you wish to find out more you may be interested in our full more detailed whitepaper: Internet Marketing Explained. This is available free of charge and can be obtained by contacting the email or number below and ask for Julian Poulter.

Phone: 01494 790885 or email enquiries@sp-sales-consulting.com