July 2009

Blog Monthly Archive

  • 27/07/2009 - 07:00
    Lead_generation_contracts_and _performance_metric

    A lead generation contract should contain a performance metric. There are three commonly used methods of measurement:

  • Daily

    • An outsourcing company is often paid on an hourly or daily rate to provide a resource of an agreed quality. Although this arrangement helps to guarantee results for the customer and works well once success and trust have developed, it also holds a degree of risk in the early days of a contract.

  • Surveys

  • 23/07/2009 - 07:00
    Sales_Outsourcing_Telemarketing_Issues

    What are the issues to be aware of when considering an organisation to provide outsourced lead generation include ?

  • People

    • Above all other issues the quality of the people employed to do lead generation or sales is paramount. Be sure to check the quality and experience of all the sales people employed on your project, and preferably interview them on the phone or in person.

  • Technology

    • Does the organisation use technologies that allow process visibility and control? Do they provide easy reporting facilities? Is it possible to view live activity levels and results instead of static reports?

  • Project Management

  • 10/07/2009 - 13:35
    Lead_generation_gradings

    Lead generation gradings

    When undertaking primarily telemarketing / lead generation work for clients we typically use the following grading system for each outbound call that is made by our services

  • 08/07/2009 - 15:13
    Sales_outsourcing_Sales_workshop_topics

    Sales workshop topics

    This outline plan covers some of the basic steps that need to be covered off in setting up a sales engagement.