The UK Online Measurement Company has announced that plans to introduce a new online advertising tool are on target.
A growing number of firms are opting to use online content management systems, a study has found.
The recession means it is more important than ever that firms employ correctly-trained marketing staff, it has been claimed.
Businesses have been advised to use the services of a lead generation firm in order to increase their productivity.
Businesses use sales and conversions to ascertain the success of a lead generation project, Forbes research has suggested.
The ground for market entry is "most fertile" in many ways and new start-ups could benefit from the recession, according to a marketing expert.
Enhancing content so that it is suited to social media can enhance lead generation and help customers to discover websites, it has been suggested.
The UK was the favourite destination for market entry in Europe during 2008, ahead of France and Germany, new figures have revealed.
Attempts at lead generation are enhanced by search engine optimisation techniques, according to the owner of a Lancashire firm.
Frost & Sullivan has noted that outsourcing firms handling calls in Europe have remained competitive.
