Firms can improve their lead generation by organising and improving their keywords, an expert has advised.

A growing number of advertisers are using cross-channel marketing, despite the challenges implementing it can present.

A new survey has revealed many marketers are unsure about how to use social media websites for lead generation.Many marketers are still unsure about the potential of social media websites as a means of carrying out lead generation, research has found.

According to a study by Marketing Sherpa, companies are yet to as

Almost half of marketers are expecting the economy to recover during the remainder of 2009.The majority of business-to-business (B2B) marketers are confident that the economy and their business outlook will improve over the course of 2009, a new survey has revealed.

Marketing Sherpa's 2009-10 B2B Marketing Benchmark Report showed that almost half (47 per cent) of the 2,638 experts questio