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Lead Generation News

Post date: 4 weeks 6 days ago

Title: Networking 'can aid lead generation'

Teaser:

Companies have been advised to use networking events to their full potential.

Post date: 5 weeks 1 day ago

Title: Outbound telemarketing 'popular among firms'

Teaser:

A new report has identified this form of lead generation as being used by the greatest number of respondents.

Post date: 5 weeks 3 days ago

Title: Keep track of customer data, businesses urged

Teaser:

A new white paper has highlighted the importance of accurately storing data collected from communication with customers.

Post date: 5 weeks 6 days ago

Title: Lead generation 'should be a top priority'

Teaser:

One specialist has advised companies to focus on developing their buying pipeline by optimising factors such as offers, prices and product placement within the market.

Post date: 6 weeks 15 hours ago

Title: 'Focus on high-quality leads' experts suggest

Teaser:

Two industry experts have provided five "levers" that can be used to improve lead generation.

Post date: 7 weeks 14 hours ago

Title: Make full use of analysts, marketers urged

Teaser:

Marketers have been advised to utilise the data collected by analysts when planning their lead generation strategies.

Post date: 7 weeks 2 days ago

Title: Plan telemarketing, firms advised

Teaser:

Businesses should draw up a telemarketing script and stick to it.

Post date: 7 weeks 1 day ago

Title: 'Identify target market' before beginning lead generation

Teaser:

Companies have been advised to use direct marketing to generate leads within their target market.

Post date: 7 weeks 6 days ago

Title: Appointment setting 'helps boost lead generation deals'

Teaser:

IBM Cognos found that face-to-face meetings are ideal for maximising the size of deals.

Post date: 8 weeks 14 hours ago

Title: Re-engage old leads, advises expert

Teaser:

Returning to previous abandoned prospects could help generate new business.

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