Lead Generation News

1 year 2 days ago
Increase in use of direct mail in marketing plans

The top 100 users of direct mail have increased their spending on the channel by 1.5 per cent.A new study has revealed there has been an increase in the use of direct mail as part of marketing plans over the past year.

1 year 3 weeks ago
Social media does not mean the end of email in marketing plans, says expert

The rise of social media sites such as Facebook and Twitter does not mean there is not a place for email in marketing strategies, one expert has said.Marketing plans can still benefit from the use of email despite the rise of social media, it has been claimed.

1 year 8 weeks ago
Survey reveals email marketing techniques most likely to increase sales

Customers favour emails that include money off promotions, survey finds.Email marketing campaigns that include money off offers are the most likely to resonate with customers, a new survey has revealed.

Conducted by the Direct Marketing Association, the poll found that 55 per cent of consumers say that such offers are their preferred email content.

1 year 13 weeks ago
Networking marketing a useful lead generation tool, says expert

Incentivising customers to get others to buy a company's products can be a good way to increase sales, it has been claimed.

1 year 14 weeks ago
Sales staff lacking confidence in business data

A new survey has revealed that inaccurate data may be hindering sales efforts.

1 year 14 weeks ago
Businesses beginning to invest in marketing again, claims WPP boss

Sir Martin Sorrell has said that firms are investing in traditional marketing to build brands.

1 year 14 weeks ago
Social media lead generation 'not yet mainstream'

A survey has revealed that the vast majority of consumers do not engage with brands via social media.

1 year 14 weeks ago
Mobile advertising to become focus for lead generation?

A new report has predicted spending on mobile advertising is to rise significantly over the coming years.

1 year 16 weeks ago
Referrals 'useful when used with lead generation'

Sales professionals have been advised that they could add to the value of referrals if they use them alongside lead generation.

1 year 16 weeks ago
Do social media conversations aid marketing plans?

Marketing plans may not always be boosted by using social media conversations to interact with customers, one sector commentator has claimed.