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Lead Generation News

Post date: 24 weeks 1 day ago

Title: Be active with lead generation, expert suggests

Teaser:

Mr Morkel has told companies they should consider outsourcing lead generation if they lack the necessary in-house resources.The success of a business largely depends on the quality of its lead generation programme, one expert has stated.

Post date: 27 weeks 5 days ago

Title: Addressing website issues 'can boost lead generation'

Teaser:

Companies should address factors such as the design of a homepage and quality of content.Companies looking to improve their lead generation should consider overhauling their website, it has been suggested.

Post date: 32 weeks 5 days ago

Title: Sales outsourcing costs 'getting cheaper'

Teaser:

The cost of securing the services of search marketers is falling.The price of recruiting skilled search marketers is decreasing, a new report has suggested.

Post date: 33 weeks 2 days ago

Title: New subscribers 'the biggest challenge' for lead generation marketers

Teaser:

A new study has revealed that obtaining new subscribers is one of the hardest tasks facing marketing firms.Getting new subscribers is the biggest challenge facing lead generation marketers at the moment, according to a new study.

The latest Marketing Sherpa ContentBiz survey found that the majority of professionals

Post date: 36 weeks 22 hours ago

Title: Marketers 'unsure' of social media potential

Teaser:

A new survey has revealed many marketers are unsure about how to use social media websites for lead generation.Many marketers are still unsure about the potential of social media websites as a means of carrying out lead generation, research has found.

According to a study by Marketing Sherpa, companies are yet to as

Post date: 36 weeks 1 day ago

Title: Customer comments 'can boost SEO'

Teaser:

Including customer comments on a website through the use of graphics and icons is an effective way of boosting SEO, it has been suggested.Using positive comments from existing customers is an ideal way for companies to improve the search engine optimisation (SEO) of their landing pages, an expert has argued.

Writing for SEOmoz.org, Sam Niccolls explained that adding assurances to the home

Post date: 37 weeks 1 day ago

Title: Lead generation marketers show economic optimism

Teaser:

Almost half of marketers are expecting the economy to recover during the remainder of 2009.The majority of business-to-business (B2B) marketers are confident that the economy and their business outlook will improve over the course of 2009, a new survey has revealed.

Marketing Sherpa's 2009-10 B2B Marketing Benchmark Report showed that almost half (47 per cent) of the 2,638 experts questio

Post date: 37 weeks 2 days ago

Title: Internet offers a "fresh, free and fast" tool for lead generation

Teaser:

Strategic planning using the web can help firms boost lead generation, it has been claimed.

Post date: 37 weeks 6 days ago

Title: 'Shift' in attitudes towards high-tech marketing

Teaser:

Companies have been looking towards targeted marketing practices to boost lead generation, it has been noted.

Post date: 38 weeks 20 hours ago

Title: Europeans 'discussing brands online'

Teaser:

Consumers are discussing their opinions of brands online using applications such as instant messaging, a survey has revealed.

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